Global market research projects
Demand Studies (plus forecasting)
KPIs & Tracking
Positioning & concept testing
Extensive global forecast experience
Early stage asset forecasting
Life cycle forecasting
Cardiovascular, anti-infectives. Respiratory, Diabetes, Obesity, Osteoporosis, connected devices,
Sensitivity analyses/Monte Carlo simulation
Redistricting - extensive experience conduction territory alignment optimisation
Over the past four to five years, Kudu have worked with over 20 companies on different consulting projects, including work with public data such as ePACT and supporting companies in capitalising on this powerful – and publicly available information. Asset forecasts, territory alignments, SFE evaluations and market research/insights projects have all been conducted, with a clear focus on pragmatic, clear action-based outputs.
Kudu have also worked in an interim management capacity with Bayer (Berlin office) on anti-infectives and more recently at GSK with varied projects - ranging from connected inhaler analytics, global long-range forecasting to wider insight support for GSK's biologic asset for the treatment of severe asthma and other respiratory products.