What We Do

Market Research

Global market research projects

Qualitative

Quantitative

Demand Studies (plus forecasting)

KPIs & Tracking 

WISE/BHBIA Compliant


Market understanding

Message testing

Patient Journey/flow

Positioning & concept testing

Concept testing

ATU/DFU

Segmentation

Device testing

Customer identification

Forecasting & Advanced Analytics

Extensive global forecast experience

Early stage asset forecasting

Life cycle forecasting

Cardiovascular, anti-infectives. Respiratory, Diabetes, Obesity, Osteoporosis, connected devices, 

Sensitivity analyses/Monte Carlo simulation

Redistricting - extensive experience conduction territory alignment optimisation

Contracting, Interim & Project Management

Over the past four to five years, Kudu have worked with over 20 companies on different consulting projects, including work with public data such as ePACT and supporting companies in capitalising on this powerful – and publicly available information. Asset forecasts, territory alignments, SFE evaluations and market research/insights projects have all been conducted, with a clear focus on pragmatic, clear action-based outputs.


Kudu have also worked in an interim management capacity with Bayer (Berlin office) on anti-infectives and more recently at GSK with varied projects - ranging from connected inhaler analytics, global long-range forecasting to wider insight support for GSK's biologic asset for the treatment of severe asthma and other respiratory products.